Solar Entertainment's lousy Olympics coverage

I'll have to agree with one blogger that Solar Entertainment completely screwed their coverage of the opening ceremonies of the Beijing Olympics. There were just too many commercial breaks that made the experience less than enjoyable. Don't get me wrong. I normally don't mind commercials but too much of a thing can be annoying. Haven't they heard of the law of diminishing marginal utility?

In fact, I got so peeved especially during the parade of athletes into the stadium where commercials stepped up to 7-8 minutes of ads per 3 minutes of broadcast. To make things worse, the ads were run on top of the live broadcast such that we never even got to see majority of the countries. I eventually switched to a foreign cable channel showing the opening ceremonies but with lesser ads (1 min per half hour broadcast). Didn't understand a word being said by the commentators but hey, you get to see more! I didn't care either that I wasn't "buying Filipino" so to speak. Besides, why should I if it means patronizing poor quality and service?